As reported by the German music magazine “Das Musikinstrument”, the NAMM Show planned for Anaheim, California, from 21 to 24 January 2021 has been cancelled due to the Corona Pandemic. The leading international trade fair for the industry has always been the starting signal for the new year and is the forum for innovations par excellence. Instead, the NAMM “Believe in Music Week” will be available online next January. And there will probably be no other trade fairs or major industry events until at least the middle of next year.

The “Believe in Music Week” will offer a comprehensive programme of professional development opportunities on the dedicated ‘BelieveinMusic.tv’ site. An interactive market place is also planned, where suppliers and buyers can connect with each other. Even if it is not the NAMM Show or a virtual trade fair, “Believe in Music Week” will meet the immediate needs of NAMM member companies.